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  • According to analyst, Barbie Box Office’s success could offset all of The Flash’s losses to WB -TGN

According to analyst, Barbie Box Office’s success could offset all of The Flash’s losses to WB -TGN

Resume

  • Barbie’s success at the box office has exceeded expectations, grossing $155 million domestically and $337 million worldwide in its opening weekend.

  • The poor box-office performance of The Flash, which made $107 million domestically and $267 million worldwide against a $200 million budget, was negatively impacted by real-world events and mixed reviews.

  • Barbie’s creative and engaging marketing campaign, along with its timely and fresh approach to the iconic toy, contributed to its success and may have offset The Flash’s losses.

Barbie‘s record-breaking box office success, Warner Bros. save from The flashbox office debacle. As summer blockbusters eagerly awaited for years, Warner Bros. possibly two blockbusters on your hands. Barbie has already far surpassed its box-office forecasts during its opening weekend. Against a reported budget of $145 million, Barbie has already grossed $155 million domestically and $337 million worldwide. More than a month after its release, The flash has grossed just $107 million domestically and $267 million worldwide against a reported budget of $200 million.

That’s what box office analyst David Herrin says during his interview The City with Matthew Belloniit was suggested that Barbie‘s box-office success would make Warner Bros. can help offset the losses The flash‘s poor box-office performance. Barbie has an unprecedented start and his box-office numbers will continue to rise after its impressive debut. Read Herrin’s response below:

“It’s quite possible that Barbie could make enough money to wipe out all the losses to The Flash.”

Why Barbie already outperforms The Flash

Real world events took care of that The flash would have an uphill battle at the box office. The allegations and controversies surrounding Ezra Miller cast a shadow over the film that no amount of damage control could erase. Announcing that the DC Universe would be getting a reset led by James Gunn also hurt The flash. The movie was mostly completed before Gunn started putting his vision into action, which made it feel like The flash didn’t matter in DC’s forthcoming continuity and interconnected stories. Mixed reviews and criticism of the film’s CGI and act three didn’t help either.

Barbie, on the other hand, had a creative and entertaining marketing campaign that generated enthusiasm and won over those who were skeptical of the film. Of the 2001: A space odyssey-inspired teaser trailer for the Barbie selfie generator, the marketing was interactive and showed that the Greta Gerwig-directed film would take exciting risks. The movie’s memorable tagline also helped establish that Barbie can appeal to everyone, regardless of their feelings for the iconic toy and its long history: “If you like Barbie, this movie is for you. If you like Barbie, this movie is for you.”

The Barbie in return for Oppenheimer discourse turned out to be favorable as well, with Barbenheimer delivering the box office’s fourth-biggest weekend ever. Given the return of Michael Keaton’s Batman and the success of superhero movies in recent years, The flash looked like it was going to be a blockbuster. While real-world conditions certainly hurt the film, The flash‘s struggles also demonstrate superhero fatigue. Barbie instead piqued the audience’s curiosity by taking the familiar toy and putting a new and timely spin on it, not only through marketing, but great directing, writing, acting, costuming, and production design.